About the Class
This conference would be scheduled as follows:
- Marketing Innovations and its Impact on Consumers: A Study of Chandigarh and Mohali Consumers by Dr. Meenu Jaitly, HOD (MBA), Chandigarh Business School, Landran and Ms. Manpreet Kaur.
- Consumer Generated Advertisement- An Innovative Tool for Marketing Strategy by Mr.Girish K. Gupta, Lecturer, Greater Noida Inst.of Management and Dr. Deepak Gupta, Director, Greater Noida Inst. of Management, Greater Noida.
- E-Marketing as Global Tool of Marketing by Er. Rajinder Singh , Lecturer, Butta College of Engineering and Technology and Alok Kumar, Student, Butta College of Engineering and Technology.
- Pro Active Leadership by Dr.V.P. Nagpal, Director Institute of Management Studies, Bhaddal.
- Strategic Innovation by Mr. Rajnish Ratna, Faculty, Amity Businesss School, Noida and Ms.Akriti Kapoor, Student , Amity Businesss School, Noida.
- Strategies and Techniques for Success of SME''s in the Virtual Business Paradigm by Rashmi Aggarwal, Students , CIET, Jhansla and Deepika Chaudhary, Students , CIET, Jhansla.
- Strategic Innovations by Mr. Shaminder Singh Sohi, Lect. Bhutta College of Engineering and Technology and Mr.Vikash Chandra, Student of Bhutta College of Engg.& Technology.
- Deploying e-Supply Chain Strategies to formulate an e-organization by Mr. Sudhanshu Joshi Ñ, Faculty Member of Management Studies, Gurukul Kangri University, Uttrakhand.
- Strategic Innovation - Suspension of Business Boundaries by Ms. Yogita Dixit, Lecturer,Manav Rachna College of Engineering and Ms. Rekha Singh, Lecturer,Manav Rachna College of Engineering, Faridabad.
- Role of Media in Introducing Innovative Techniques in Educational Communication by Dr Sandeep Shandilya (Incharge Academics), Dr Sidharth Jain (Sr Lecturer) & Mr Anil Kr. Sharma (Sr Lecturer) Institute of Business Management, Mangalayatan University, Beswan, Aligarh (UP).
- Petro-retail Business Model at Indian Oil by Ms. Sukhjinder Baring, Senior Faculty, Punjab College of Tech. Education, Ludhiana, Mahesh Gupta, Final year student in MBA-Finance, PCTE Ludhiana.
- Political Marketing in India by Prof. Gurinder Singh, Professor, GJIMT, Mohali.
- Innovation and Entrepreneurship by Ms. Sonia Pannu, , Lecturer, Panjabi University, Patiala and Ms. Ritu khurana, Lecturer, Panjabi University, Patiala.
Keywords:
management, business admiistration, strategic innovation, entrepreneurship, political marketing, supply chain strategies