How to write effective marketing copy Private Class

Friday, February 11 2011 | 9:00 AM (Jerusalem Standard Time)

The class is over

Price:
Free
Duration:
120 minutes
Presented by:
Rating:

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About the Class

This class shows you how to write powerful marketing copy that can persuade, convince, and motivate prospects. After introducing the principles on which all marketing copy relies, we will look at and analyze some classic examples of good copy. The class will also participate in an exercise in which students can try out various principles and techniques.

Language of instruction: English

Keywords: marketing, better writing, writing style, marketing copy, marcom

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About Mati Schwarcz
(Teacher)

  • Mati Schwarcz
    Mati Schwarcz
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Profile Summary

Founder of Israel's first and most comprehensive Technical Communication training program. I've taught Technical Communication for over 17 years; my graduates are today leading technical writers in Israel, Britain, Finland, Canada, the U.S., and other countries. They manage documentation departments at Intel, Amdocs, Microsoft, SAP, and many other companies.

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