Viral Marketing Public Class

About the Class

People seek each others advice. Word of mouth (WoM) always was and more recently word of mouse has become the credible way of making the rational choice by consumers.

So if you are already selling something or about to launch – a product and/or a service then this program is for you to help understand the basics of how to make viral marketing work for you…often at a very affordable or occasionally at no cost.

Merchandise, Brand, Product, Marketing & Sales Managers and Students will find this one hour session useful. General Colin Powell calls it the ‘force-multiplier’ and Cindy Gordon, VP at Universal Orlando Resort told just 7 people when she launched the Wizarding World of Harry Potter, a new facility at the resort and the seven people told tens of thousands of people who visited on the inauguration day; marketing cost = Zero!

Language of instruction: English

Keywords: sales management, marketing, management, viral marketing, word of mouth