Brand Promotion Part 3: Marketing Management Public Class

About the Class

What is Brand Promotion?
The books call it Promoting the brand in a way that the potential customer or the end consumer is convinced to procure your offering.
In reality, there are a thousand ways to go about Brand Promotion. Different products need different means of being marketed or advertised. Again, you can do that offline as well as online or Outdoor as well as Indoor promotion. The question is Which is the best way to promote your brand?

Learning Brand Promotion
In this session on Part 1 of Brand promotion, the moderator introduced some innovative ways to promote various products.

In the second session on the Apparel's Brand Name was thought upon. Joe is the main character of the case study in the Management classes being held by Namrata Arora.
The Management had assigned him the task of Creating a Brand for the unique online services the company provides.
In the First class on Brand Creation, the participants decided the organization's Line of Service and it's Business as well as Promotion Objective. In the second part, the Participants decided the Brand Name for the Business English Services. The Brand Name was finalized after considering a plethora of factors influencing the organization in the Short and Long run.In the Part 3 of Brand Creation the class participants created the Brand's Logo, Symbol and Punchline.

In this session on Brand Promotion Part 3, you get a chance to explore all kinds of promotional strategies for Joe. The company has decided to change the line of product being handled by Joe from Online Education to the Apparels for Men's wear .

Students, Managers, Working professionals, all are invited to join this highly creative session. All teachers who desire to brand their teaching expertise online; this unique session is just for you.

Language of instruction: English

Keywords: brand management, brand promotion, mba, cat, english