Brand Promotion Part 1: Marketing Management Public Class

About the Class

What is Brand Promotion?
The books call it Promoting the brand in a way that the potential customer or the end consumer is convinced to procure your offering.
In reality, there are a thousand ways to go about Brand Promotion. Different products need different means of being marketed or advertised. Again, you can do that offline as well as online or Outdoor as well as Indoor promotion. The question is Which is the best way to promote your brand?

Learning Brand Promotion
In this session on Part 1 of Brand promotion, you'll learn some innovative ways to promote various products.
These strategies will be taught to you with the help of a Case Study on JOE . Joe is the main character of the case study in the Management classes being held by Namrata Arora.
The organization in which Joe works is extremely happy with his work. The Management had assigned him the task of Creating a Brand for the unique online services the company provides.
In the First class on Brand Creation, the participants decided the organization's Line of Service and it's Business as well as Promotion Objective. It was decided that the Organization is new and it plans to teach Business English to IT Professionals. In the second part, the Participants undertook the important task of deciding the Brand Name for the Business English Services. The Brand Name was finalized after considering a plethora of factors influencing the organization in the Short and Long run. In fact, helping Joe in this task is really interesting. In the Part 3 of Brand Creation the class participants got a chance to learn what factors go behind the creation of the Brand's Logo, Symbol and Punchline.

In this session on Brand Promotion Part 1, you get a chance to initialize the process of Brand Promotion for Joe. The company has decided to change the line of product being handled by Joe and he is really excited about this new line of business.

Students, Managers, Working professionals, all are invited to join this highly creative session. All teachers who desire to brand their teaching expertise online; this unique session is just for you.

Language of instruction: English

Keywords: english, marketing, cat, email marketing, internet marketing, marketing management, mba