Brand Creation: Designing the Logo, Symbol, Punchline Public Class

About the Class

Joe is the main character of the case study in the Management classes being held by Namrata Arora.
The organization in which Joe works is extremely happy with his work. The Management has assigned him the task of Creating a Brand for the unique online services the company provides.
In the First class on Brand Creation, the participants decided the organization's Line of Service and it's Business as well as Promotion Objective. It was decided that the Organization is new and it plans to teach Business English to IT Professionals. In this second part, the Participants undertook the important task of deciding the Brand Name for the Business English Services. The Brand Name was finalized after considering a plethora of factors influencing the organization in the Short and Long run. In fact, helping Joe in this task is really interesting.
About the Part 4 on Brand Creation
You get a chance to learn what factors decide the creation and designing of the Brand's Logo, Symbol and Punchline. You’ll get to observe how Joe uses his knowledge of companies, brands and their marketing strategies to Create the Brand.
Attend this special session on Marketing, where Joe gets to Formulate and Create an Online Brand in a real case.
This class is open for all those who are keen on learning the basics of marketing and the practical implications of marketing concepts. Students, Managers, Working professionals, all are invited to join this session. All teachers who desire to brand their teaching expertise online; this unique session is just for you.

Language of instruction: English

Keywords: english, marketing, cat, mba, management, marketing management, project management, case study, brands, brand creation