Brand Creation: Marketing Management Public Class

About the Class

Joe is the main character of the case study in the Management classes being held by Namrata Arora.
The organization in which Joe works is extremely happy with his work. The Management has assigned him the task of Creating a Brand for the unique online services the company provides.
Attend this special session on Marketing, where Joe gets to Formulate and Create an Online Brand in a real case. You get a chance to learn few basic Marketing concepts, their meanings and application. You’ll get to observe how Joe uses his knowledge of companies, brands and their marketing strategies.
This class is open for all those who are keen on learning the basics of marketing and the practical implications of marketing concepts. Students, Teachers, Working professionals, all are invited to join this session.
Joe has successfully attended sessions on Organization Behaviour Part 1 and Organization Behaviour Part 2 and an introductory session on Human Resource: Basic Concepts.


On January 16, 2010, Joe attempted his First Marketing Assignment. Remember, this time it was not a classroom case for him, but, a full-on real world, marketing job.
In the Second session on Marketing Assignment, the participants helped Joe build up and promote the BRAND. Namrata Arora, the moderator showed some videos on famous brands and their marketing stunts, to clarify technical Jargon related to Brand Competition.
In the third marketing assignment Joe's Management team had asked him to assist in framing the Advertising jingle.
You all are invited to attend the New, upcoming session on Brand Creation; for all you know by helping out Joe you could learn some techniques to build up your own online Brand

Language of instruction: English

Keywords: project management, marketing, branding, internet marketing, advertising, marketing management, brand management, brand creation, powerpoint