Creating a Facebook page for your e-teaching business
Today Facebook is one of the most visited sites worldwide with 800 million+ active users. Just the United States has over 150 million active users, with 50% of the population between the ages of 13 to 34 having links to their school and college communities there. This makes natural sense for teachers to be present, too.
Facebook gives savvy teachers an opportunity to expand their online footprint and directly engage with potential students, at a place where they’re already spending time. The best way to help people learn is to show them the value in what’s being taught. This perceived value can be demonstrated in a variety of ways, one of which is by personally connecting with the students, letting them get to know you and come to understand on their own that you have something of value to offer. Interactive features on Facebook like videos, testimonials, forums, groups, pages, photos, and news feeds can help you to greatly expand your teaching reach.
Business profile v/s Personal profile
It’s important that you create a fan page instead of creating a personal profile for your teaching. Creating multiple personal profiles is a violation of the Facebook Terms of Service and, more importantly, it’s inconvenient as a method of promotion. This whitepaper explains why it is more beneficial to create a Business profile in comparison to a Personal profile, and the steps required to create it.
A business page is just like a Profile except that it is, by default, public. Anyone can Like and become a “fan” of your Page without first requiring approval from the Page’s administrators. Setup and maintenance of a business page is just as easy as maintaining your personal profile.
Promotion and engagement
After creating your business page, you need to promote it and keep people engaged as just creating a business page won’t get you where you want to go. You need to get out there and promote it. Once you have fans, be sure to keep them engaged. Try to post something on the fan page at least once a day, heavily varying the type of content so people don’t get bored. It doesn’t always have to be something about you or your business, either. Post things that your potential students will find interesting.
Facebook and page ranks
After investing so much time and effort, you need a way to measure results. Like Google analytics, Facebook provides its own analytics data that tells you exactly how many new Likes your page has received, as well as the number of your Page’s fans who are actively engaging with your content.
Teaching and learning are, in themselves, social. Coupled with a social media channel like Facebook, a creative and focused presence can yield phenomenal results.
Download this free guide to get compete information on how to create, promote and manage Facebook page (and lots of handy tips and tricks).