| Achieving Big Numbers on OGX : Achieving Big Numbers on OGX |
| Slide 2 : OGX Process:
Recruitment & Pocket Recruitment
Match & wholesale match
OGX Professional Skills:
EP Manager’s role
LC Partnership Content |
| Slide 3 : OGX Process:
Recruitment & Pocket Recruitment
Match & wholesale match
OGX Professional Skills:
EP Manager’s role
LC Partnership Content |
| Recrmt&PR : Recrmt&PR Outcome of Recruitment:
I have recruited a bunch of people who have clear ideas:where and what kind of traineeship to go. 4 EPs targeting Malaysia 2-month DT 3 EPs targeting 6-month MT in India 6EPs targeting 2-month DT in China |
| Recrmt&PR : Recrmt&PR Understand OGX as a commodity market Commodity Consumer Market |
| Recrmt&PR : Recrmt&PR Student TN OGX |
| Recrmt&PR : In order to sell more commodities, companies design, package their products according to customers’ needs Raw Materials Product Consumer goods Supplier Recrmt&PR Manufacturer Consumer |
| Recrmt&PR : In order to send more EPs, AIESEC recruit, package their EPs according to TN’s needs Student EP Trainee Campus Recrmt&PR AIESEC TN LC |
| TN-market-oriented EP Recruitment : TN-market-oriented EP Recruitment 1. TN-oriented EP recruitment
Discussion: Is OGX in my LC TN-oriented?
In which way? Recrmt&PR |
| Slide 10 : TN-oriented:
--Target big TN countries: India, China, Turkey, Malaysia, Poland
--adjust your EP according to TN reality
--Where there is TN, there is EP raising for this TN Recrmt&PR |
| Slide 11 : Recrmt&PR Coca cola story
Before coke was invented, people drank milk and juice. Coca cola successfully educated the market and got its product widely accepted.
India Program in China
At the beginning, nobody was considering taking an internship in India. People turned to developed countries like Japan, Germany. With a series continuous promotion activities , the number of Chinese students going to India has grown from 10, 60, to 220 within three years. |
| Slide 12 : 2.Change the mindset and Open up the market.
We are able to Change the mindset even there is no one interested in India, China, Turkey, even there is no one interested in Development traineeshp!!! Recrmt&PR |
| Slide 13 : 3. Marketing
* Why Marketing Student Market Recrmt&PR |
| Slide 14 : TN Market Recrmt&PR |
| When these two messes meets, the efficiency is very low. : When these two messes meets, the efficiency is very low. Recrmt&PR |
| Slide 16 : Marketing: Streamline TN and student market, bridge EP-TN markets in order to increase efficiency and enlarge the stream flow Group 1 Group2 Group 3 Group 4 TN market 1 TN market2 TN market 3 TN market 4 |
| Slide 17 : Example: 1st, 2nd year Top master students Senior before Grad Grads without good
job/failed in exams DT High-end MT/TT DT Long-term MT Elite Program International Volunteer / Cultural embassador Program Career Development. Program Grads program Recrmt&PR |
| Packaging your program : Packaging your program by destination:
Experiencing Southeast Asia; Amazing Asia; This summer in Asia
China and India Program, Emerging Market Program
Discover the unknown ( to promote countries people are not familiar with)
by time period:
X’mas Go Abroad!
Summer Work Abroad
Whatever you promote, you must promote the concept of “going abroad” Recrmt&PR |
| Slide 19 : Practice:
1. Brainstorm 10 kinds of ppl in your univ. having two-month availability, and come up with a program to sell DT to them.
2. With 20 TNs available in Malaysia on HIV/AIDS issue, where can we target for our potential market? |
| : 4. Sales.
First understand the value of product(traineeship), then understand the needs of our customers(students), and then customize saling message accordingly Recrmt&PR value of
traineeship student needs customized
saling
message |
| Slide 21 : - Global Vision
- Cross-cultural comm. skills
- New perspectives
“Life-changing XP” “best XP in their life” - Be outstanding
- Be competent
- Be mature
In order to get a good job, a better job. Value of Traineeship Students’ needs Recrmt&PR |
| Slide 22 : selling
message A globalizing economy
needs talent with global vision To be outstanding, your should do
something different from what your
peers’s doing (int’l internship
vs lcoal internship) Money investment now
pays off in the future. Taking DT in your 1st 2nd year
make it easier for you to
find MT in the future You will be working in a multi-cultural
team(DT). Cross-cultural
communication is very important
for career in multi-national companies. You become more mature, adaptive
and independent by living by
yourself in a new cy. Were you HR in
company, you would hire someone
mature or someone that looks naivee? You will become smarter, more creative,
more open-minded after this traineeship
because you learn a lot of new things |
| Slide 23 : 5. Approaches
Holding cool activities to raise the interests and break the steroetype!!!
1.Returnee sharing events
to talk about experience in India, China, Turkey, Poland (countries we should promote)
2. Cultural events: Indian Night, Chinese Night
--Returnee sharing
--Invite companies to give speech
--Prepare traditional costume, food,
decoration, anything cultural.
--Create hype, cool music, perfermance. Recrmt&PR |
| Summary of Recruitment strategies: : Summary of Recruitment strategies: TN-oriented EP recruitment
Change the mindset and open up the market
Marketing: to package our program
Sales: to send customized saling message according to student’s needs
Apply to cool approaches to create hype Recrmt&PR |
| Recrmt&PR : Recrmt&PR Review outcome of Recruitment:
I have recruited a bunch of people who have clear ideas:where and what kind of traineeship to go. 4 EPs targeting Malaysia 2-month DT 3 EPs targeting 6-month MT in India 6EPs targeting 2-month DT in China |
| Slide 26 : OGX Process:
Recruitment & Pocket Recruitment
Match & wholesale match
OGX Professional Skills:
EP Manager’s role
LC Partnership Content |
| Slide 27 : Match Ma and
wholesale ma On one hand, you deal with TNs: 1. Send attractive emails to promote your EPs: how he fits the TN; 2. You need 30-50 emails to match one EP On the other hand, you deal with your EPs: 1. Be a consultant, preacher, salesman. 2. make your EPs flexible to TNs. 3. Keep motivating your EP
(pls refer to next chapter: EP manager’s role) |
| Slide 28 : Wholesale Match (only for DT)
Use your sales skills to make your EPs flexible to TN job role
Categorize EPs according to their target cy:
3 for Malaysia, 5 for India, 6 for China
Based on LC partnership, you communicate with OCP/LCVPICX on abroad, and LCVPICX in Malaysia take 3 of your EPs at a time, LCVPICX in India takes 5 at a time, LCVPICX in China takes 6. Ma and
wholesale ma |
| Slide 29 : OGX Process:
Recruitment & Pocket Recruitment
Match & wholesale match
OGX Professional Skills:
EP Manager’s role
LC Partnership Content |
| Slide 30 : EPM’s Role Servant? Consultant Taking EP’s order and looking for TNs accordingly.
Reactive, Passive Giving guidance, advice where to go and what to match
Proactive, Active Salesman Selling what AIESEC can offer.
Proactive, Active :P Preacher Inspiring and bringing new perspectives
Proactive, Active :D Role of EP manager |
| Slide 31 : 1.According to your CV, you will be able to match to MT in developing countries
2. You are still not qualified for MT. You should have CV like this (showing a good CV). So I suggest you take a DT first then you can take MT next year.
3. This job role requires XXX skills, so it doesn’t fits you.
4. You don’t have any financial background, only marketing internship. You are not able to find an internship in banks. AIESEC is a global competing platform.
Details pls refer to document: EP Profile and Selection Criteria CONSULTANT Giving guidance, advice where to go and what to match. EPM’s Role |
| Slide 32 : Global vision is very important
for talent in 21st century. In India, you will not only
meet people from India ,but also
people from all over the world
.It is truly a global family. Companies take you more
seriously being an international
intern. Because you are
foreigner and you are rare there. You cannot learn much from local
internship, imagine you take
the same bus, go to the same office,
talk in Chinese, meet up Chinese
everyday (ppl from home countries) You will be working in multinational companies
anyway, you will have a lot of chances
in the future to go to Europe. So when
we are young, we should go to exotic countries
like Brazil, Philippines, Indonesia that we
wouldn’t have chance to go. PREACHER Inspiring and bringing new perspectives It doesn’t matter where you go,
but whether you really step out of
your “comfort zone” and go abroad . . Every country is good country,
don’t catogarize country simply
by economic stat. learn to
appreciate |
| Slide 33 : * We don’t have opport. in U.S. But you can take an internship in India, which is even better. Look at this report (showing returnee ppt, GCP). You can learn a lot a lot from it!
* When you find there are TNs in Malaysia, but your EP is not interested in Malaysia
1. search pictures of Malaysia in google, video in youtube. Contact TN managers for more details.
2. Show your EPs how beautiful malaysia is and the benefits to go there. SALESMAN Selling what AIESEC can offer. EPM’s Role It is all about how you SALE! |
| The more you know about traineeship, the better “Consultant”,”Preacher”, “Salesman” you will be. : The more you know about traineeship, the better “Consultant”,”Preacher”, “Salesman” you will be. EPM’s Role Where Can I Learn More about Traineeship?
1. talk to returnees in your LC.
2. read their report and GCPs.
3. learn from internet
4. go for traineeship yourself. |
| Slide 35 : OGX Process:
Recruitment & Pocket Recruitment
Match & wholesale match
OGX Professional Skills:
EP Manager’s role
LC Partnership Content |
| Slide 36 : Why LC partnership?
Are you facing the following problems? LC Partnership Hard to match
your EPs? No reply for
your emails? Your EP is
too picky? Cannot meet
your goal? Wanna grow
your OGX? |
| Slide 37 : You Need
LC PARTNERSHIP |
| Slide 38 : Objectives:
To secure TN/EP supply for our EP/TNs in order to have quick match of large scale. LC Partnership |
| Slide 39 : Steps:
*Plan your TN project or EP recruitment and figure out how many EP/TNs you need.
*Contact LCs abroad for supply agreement.
* Sign a partnership contract with LCs abroad
* Track the progress of TN/EP supply
(pls refer to LC Partnership Guide for details) LC Partnership |