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Presentations for Five Generic Strategies
 
Business-Level Strategy
Business-Level Strategy Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets The Central Role of Customers In selecting a business-level strategy, the firm determines 1. who it will serve 2. what needs those target customers have that it will satisfy 3. how those needs will be satisfied
Undergrad and Grad -Business and Commerce
By Justin Kane
Tags: BBA , Business-Level Strategy , Central Role Customers , Five Generic Strategies
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