Effective Business Communication in English

Course Description

Have you encountered a situation in your professional life where you needed to communicate better in English?

Not knowing how to use English effectively can cost you that coveted promotion or contract. But there is a solution…

Effective Business Communication in English online course is designed to develop your language and communication skills in a range of business situations.

So, what you’re going to learn in this course?

• New vocabulary, including the most important business English expressions
• Read relevant articles on a number of business topics
• Practice and develop your English comprehension skills
• Listen to recordings of business English conversations and do the tasks
• Gain valuable information about how to speak effectively in many business contexts, practice your speaking skills and increase your confidence

Effective Business Communication in English online course will enable you to:

• Communicate confidently in a range of business situations
• Improve your speaking, listening, reading and writing skills
• Learn useful business vocabulary and business expressions
• Revise and extend your knowledge of important grammar structures
• Develop your understanding of "Anglo-Saxon" business culture
• Be more effective in your business career by improving your language skills
• Understand the needs of your international customers and clients better
• Exploit opportunities and access international markets through developing your ability to use English
• Gain confidence and achieve your business objectives more easily
• Enjoy the benefits of being a proficient and fluent speaker of English

Effective Business Communication in English course outline:

Class 1:

• Introduction to Business English.
• How you can maximise the benefit of your course and make the best use of your time.
• Organising your studies and becoming an effective English learner.
• Introduction to the 5 most basic business situations and the key phrases you need to know.

Class 2:

• Telephoning: how to use the telephone to make business calls
• Answering the phone / calling other people
• Taking and leaving phone messages
• Asking to speak someone / saying if someone is busy
• Spelling difficult words / names over the phone Etc.
• Telephoning listening and speaking practice

Class 3:

• Meetings
• Organising and holding a meeting
• Inviting other people to speak
• Giving your opinion and reacting to other people
• Interrupting
• Chairing a meeting

Class 4:

• Emails
• How to write effective emails
• Salutations / greetings
• Writing the body of the email
• Closing / signature
• Some typical emails – job application, enquiry about an order, a complaint, introducing your company to new client / customer
• Style
• What to avoid in emails (some common mistakes)
• Practice and follow-up activities

Class 5:

• Presentations
• Planning and making a presentation
• Who is your audience?
• Getting the room ready
• The top 10 tips for the perfect presentation
• Common mistakes and what to avoid
• Holding your audience’s attention
• Writing handouts and notes

Class 6:

• Sales and Marketing
• How to sell in English
• Telephone and face-to-face sales
• Understanding your customers
• How to gather and use market research (intro)
• Persuading reluctant customers
• Advertising and copywriting (intro)
• Why is motivation so important to becoming a great sales professional?

Class 7:

• Dealing with problems / troubleshooting
• Handling a difficult customer / client in English
• Troubleshooting problems during a project
• A disagreement with colleagues / team
• Resolving disputes and solving problems
• Practice / roleplay

Class 8:

• International business
• What is globalisation?
• Why are the emerging economies so important? (Meet the BRICS.)
• Developing business opportunities in the global market
• The importance of understanding and respecting other cultures
• Case study / practice situations

Class 9:

• What next? How to continue developing your business English skills
• Continuing your Business English studies
• Developing your self-study skills
• Using the web and online resources
• How can WizIQ help you develop other business skills?
• An introduction to resources and further courses you may find useful