Course Description

Language of Instruction:English|Category: Marketing Management

Napoleon Hill famously said, ‘Ideas are the beginning points of all fortunes’. That holds true for everything. It is innovative ideas which differentiate brilliance from mediocrity. Be it Steve Jobs’s computer innovations or Beethoven’s stylistic innovations, innovation is the key to succeed.

Importance of innovations tremendously increase when marketing and management is what you do for a living. If you won’t innovate, you won’t market and sell - its that simple! So, how to innovate in marketing and sales? By being creative. This course will help you master these concepts:

• Business plan development
• Marketing plan development
• Idea generation
• Search for the solution for the marketing and management issues
• Target market identification
• Ways to target the particular market
• Developing of marketing strategies
• Developing of management strategies in terms of marketing

This course in a nutshell! Combine study materials and creative thinking into practice!

Learn everything you need to know about developing business and marketing plans. Also learn about customer satisfaction, cash management, basics of finance and topics which are of prime importance to a manager would be discussed in detail. All learning modules are supported with video case studies and interactive games.

Apart from the above, you will also be able to understand:

• Creative thinking development, presentation skills and the personality development
• New marketing promotional techniques like Facebook, Twitter, where potential customers and business partners are sharing information
• Google adwords, blogs, MySpace, YouTube and other upcoming techniques
• Receive email with updates regarding the industry news
• One book would be provided to you which you can download (price of the book included in course price)

This course will be helpful for:

• Students who want to excel in marketing field
• Employees and managers who want to make a mark in marketing field

What’s in the course:

• 10 LIVE online classes
• Course timings: Between 8 AM to 2 AM (Israel Standard Time)
• 20 Videos
• 5 Audio Files
• 40 PPTs
• 30 Word Docs
• 5 PDFs
• 5 Other Docs
• 20 online tests
• One book would be provided to you which you can download (price of the book included in course price)

Course outline:

• Introduction to Marketing and Product
• Needs, Wants and Demands
• Value, Satisfaction and expectations
• Marketing Environment
• Environmental Scanning
• Internal environment of the organization
• Micro environment and Macro environment
• Marketing mix 4Ps and 7Ps
• Product
• New Product Development Process and Adaptation process,
• Product differentiation
• Brand and Branding and Packaging Decisions
• Brand equity
• Packaging Labelling
• Business and Product life cycle
• Constricting plans and selecting strategies
• Choosing marketing strategies
• Implementing and controlling marketing strategies
• 10 principles of strategy
• Strategic planning
• Strategic analysis
• Market development (new markets, existing products)
• Scenario Planning
• Using the Tool: Summary Steps
• Directional Policy Matrix
• BCG Matrix
• Segmenting
• Targeting
• Positioning
• Measuring the value of marketing strategies
• Evaluation and Control of Marketing Efforts
• Pricing Strategies and Programmes
• Entry strategies
• Global supply chains
• Relationship marketing
• Consumer Buying Behaviour
• Customer Strategy, Methods of monitoring customer satisfaction
• Value chain analysis
• Marketing research and Marketing Information System
• Analyzing business markets
• Marketing plan
• Types of Distribution Channels
• Advertising and promotion
• Collaboration or strategic restructuring
• Methods of sales forecasting
• Web Marketing
• Green Marketing
• Reasons and Benefits of Going International
• Competition
• Competitor analysis
• Competitive Strategies

About Course instructor:

Ekaterina Shirshikova holds 4 years experience in teaching marketing management. His way of teaching is interactive and creative and he uses real life examples to make you understand the concepts. She holds a Master of Business Administration with Distinction from The University of Wales, Singapore. Her dissertation topic was “Factors affecting university spin-off formation in India”. Ekaterina has researched on real estate in India, customer behaviour online in UK and Singapore, Faculty satisfaction in India, university spin-off in India.

Certifications held:

• Graduate Diploma in Management with Distinction from Exeter University, UK
• Specialized in World economy
• Diploma in Management of organization
• Specialized in strategic management from National Open University of St. Petersburg, Russia
• Certificate of Business Ethics (2010)
• Certificate of completion of Practical Seminar in Business Planning (2006)

Awards and Achievements:

• Certificate of Appreciation for valuable contribution into company development, (2008)
• Certificate of Appreciation for valuable contribution into economic development of company ( 2008)
• Achieved an ‘Excellent’ grade for completing a Final Project on ‘Consumer behavior in online environment’

She lives in Israel.