Course Description
Language of Instruction:English|Category: SEO: IT & Computers
SEO is still the holy grail for driving quality traffic to your websites. Budding Entrepreneurs, Internet marketing specialists and Web Designers, all need to know about Search Engine Optimization, SEO!
Around the world, search engines are the primary source for making/ breaking your website. This is because they control majority of incoming traffic to your website. From big business houses to budding entrepreneurs, everyone needs to take how they rank in search engines to reach potential clients. SEO or Search Engine Optimization is the strategic tool used by Internet Marketers globally to optimize their web pages or websites for search engines. As an Internet marketing strategy, SEO optimizes a website or web page to make it search engine friendly, which means the website gets indexed and ranked well in the important search engines like Google, Bing, Yahoo etc. A high ranking website is sure to get a potential target’s attention, increasing the chances of a visit to your website and eventually a sale. There are many tools, techniques and strategies which SEO strategists use to optimize their website or web page. Some of these are now part of the folklore [like writing high quality content]. However, there is more. This course which will introduce you to SEO tools, techniques and strategies which will take your product or organization to global platform.
Here is what you will takeaway from this course:
- Understand how search engines, primarily Google works
- Learn how different factors affect your website being listed in search engines
- Make your website rank higher on Google and other search engines
Why should you enroll in this course:
- This course is designed to benefit Entrepreneurs, Internet marketing specialists, Web content writers and Web Designers - people in charge of revenues and sales for businesses with Internet presence
- You will learn all the tools used by SEO specialists in a simple, easy to understand manner - attempt is made to stay away from excessive jargonism
- Experience high quality learning at cost-effective prices from an experienced practitioner
What’s in the course:
- 30 LIVE interactive online classes
- Access the recordings of all online classes once the class is over
- Course timings: 6 PM to 9 PM (IST)
Course outline:
Getting Started
- Introduction to SEO
- Why SEO?
- Become Familiar with Search Engines
- Keyword Research
- Site Analysis
- Competitor Analysis
On Page Optimization
- Title Creation
- Creating Meta Tag & Meta Description
- Anchor text, H1, H2 and H3 tags
- URL Renaming
- Content development
- Content Optimization
- HTML Validation
- Invisible Text & Cloaking
- robots.txt
Off Page Optimization
- Directory Submission
- Article Submission
- Press Release
- Forums Posting
- Classifieds Posting
- Link Building
- Blog Creation
- Blog Commenting
- Social Bookmarking
- RSS feeds
- Google Maps
Reporting and Others
- Performance Analysis and Reporting
- SEO Tools
About the instructor:
Arun Gautam holds a Master of Computer Applications degree and has more than 8 years of experience in Planning & Developing websites, Internet Marketing (SEO, SEM & SMO), Business Development, Software Development (design, coding & testing), and training. He is an experienced professional when it comes to building, maintaining and optimizing websites. He has also worked as Business Development Manager, enabling him to understand how SEO should affect the bottom line. He is an ideal teacher for you, if you are looking to start with SEO basics and understand how they affect business over all. He is also a Reiki Master, a Hypnotherapist practitioner, a Clear channel and Master Crystal Healer. He lives in Delhi, India.