Course Description

Language of Instruction:English|Category: Sales Management: Business & Professional

Leverage the power of the web and technology to increase your sales and profits

Web has become an important medium through which every business enterprise is increasing its profitability today. Making effective use of web brings your business on global platform. Kenneth Darryl Brown is an expert who has trained many business owners and entrepreneurs to successfully utilize web and technology to maximize their profits. He has designed this course in such a manner that it includes all the important aspects which are needed to understand the sales and profits system of a company.

• The course is divided into three phases. You can enroll in any one phase or all the three phases as per your requirement.

The following topics which will be included in this course:

• Introduction to traditional methods that you can use to create a successful comprehensive sales and profit system that will improve your cash flow and profit margin, increase your sales conversions and sales and generate more lead opportunities your business
• Introduction to fundamentals of consultative selling
• Understanding Sales 2.0 ideas, strategies, tactics and tools
• Better understanding of your current web presence and digital image
• Evaluating your company website
• Introducing social media (Twitter, Linkedin & Facebook) and new media (your blog, podcasts, and videos)
• Sharing specific ideas to improve your website, company brand, online reputation, social and new media presence
• Show you how to create a comprehensive sales, web and profit action plan to drive more sales and profits for your company

You get an electronic certificate on successful completion of this course. The following are the requirements by Clayton State University Continuing Education Certificate and IACET CEUs to receive the certificate:

• 80% attendance
• Active participation in class (question-answer sessions and role plays)
• Completed evaluation for the course
• Satisfactory passing grade for all exams/quizzes may be administered and graded to assess the student’s ability
• (Optional )Passing the final exam with a 70%, 75%, 80%. .. or better will be an indicator of successful learning
• Real Life Application of Lessons Learned and Tangible Business Results of Improved Sales & Profit

Why should you enroll in this course:

Sales 2.0 target audience includes B2B business owners and entrepreneurs who want to accomplish the following:

• Create a comprehensive sales and profit system for your company
• Desire to improve your current or new website
• Desire to improve your social media efforts (Twitter, Linkedin, and Facebook) to improve sales, marketing and profitability
• Desire to improve your new media efforts (blog, podcast, and video) to improve sales, marketing and profitability
• Want to learn new sales and marketing ideas, strategies, tactics and tools

What’s in the course:

• 25 hours (online classes) + 1 hour (Internet Radio Show) + 1 hour (First Call Appointment)
• Course Material: Online Sales and Profit Calculator, Quizzes, and Surveys

Course outline- Phase 3

Phase Three – Sales 2.0: Maximizing the Web to Increase Sales and Improve Profits: (24+ Sessions)

• Class 1 : Sales 2.0 Overview: How The Web Can Increase Sales and Profits – Why Business Should Embrace The Web to Improve Sales and Profits – Seven Ways to Increase Sales and Profits Using the Web (for Free) Part 1, 2 & 3
• Class 2: Discovering Your Web Presence and How To Improve Your Company Website To Increase Sales and Profits (Part 1)
• Class 3 : Discovering Your Web Presence and How To Improve Your Company Website To Increase Sales and Profits (Part 2) Creating a Winning Web Page to Generate More Sales & Profits (Part 3)
• Class 4: Increasing Sales and Profits by Maximizing Social Media
• Class 5: Maximizing The Power of Twitter To Increase Sales and Profits
• Class 6 : Maximizing The Power of Linkedin To Increase Sales and Profits
• Class 7 : Maximizing The Power of Facebook To Increase Sales and Profits Google Plus
• Class 8 : Maximizing The Power of Social Networks and Book Marketing Websites Sales and Profits
• Class 9 : Maximizing New Media To Increase Sales and Profits
• Class 10 : Maximizing the Power of Blogging To Increase Sales and Profits
• Class 11 : Maximizing the Power of Podcasting To Increase Sales and Profits
• Class 12 : Maximizing the Power of Videos To Increase Sales and Profits
• Class 13 : The Basics of Online Promotion and Improving Your Online Reputation
• Class 14 : Online Google Tools and Other Sales-Web Tools To Increase Sales and Profits
• Class 15 : Conducting Online First Appointments to Increase Sales and Profits
• Class 16 : Conducting Online Networking Sessions to Increase Sales and Profits
• Class 17 : Sales 2.0 – Improving Cash Flow, Profit Margin and Profits
• Class 18 : Sales 2.0 – Sales Conversion Improving Lead Generation
• Class 19: Sales 2.0 – Increasing Sales
• Class 20 : Sales 2.0 – Lead Generation
• Class 21 : Creating Sales, Web and Profit Action Plan – Celebrating Our Accomplishments and Achievements

About the instructor:

Kenneth Darryl Brown is a Sales 2.0 Coach. He is a trainer and consultant who has successfully trained many business owners and entrepreneurs who were able to improve their organization’s profit and sale system.